6 Tips for Helping Mompreneurs

Tuesday, March 20, 2012 @ 12:03 PM
posted by mrscaz

Dapper Snappers has become a pretty well known name. Granted, we are not as big as say Graco or Chicco, but our kids belts are sold in over 300 stores across the US and in 14 different countries. I think that is pretty impressive and to think it’s only been less than 4 years!

In the last 4 years I have been through quite a bit and one thing that I am passionate about now is helping other moms get started. I have put together a small list of tips for helping Mompreneurs and I want to share it with you!

6 Tips for Helping Mompreneurs

  1. Support: Find a supportive community of like-minded individuals. There are websites dedicated to Mompreneurs (www.mompreneursonline.com), there are Facebook groups and discussion boards. It’s nice to have a place to bounce ideas, share concerns and vent your frustrations.
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  2. Social Media: Facebook, Twitter, Pinterest, and so on and so on…. There are so many social media sites out there now, that it does seem a bit overwhelming, but look at it this way, it’s free advertising. If it’s too daunting to keep up with all of them, choose a couple and do them really well. If you have a product with pictures, Pinterest should definitely be on your list! Pinterest is a great way to get others to spread the word for you. Use unique photos that link to your site and set up boards that show off your company’s personality.
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  3. Support Other Mompreneurs: Now that you have your social media platform going, use it to help promote other mompreneurs. Do a “Follow Friday”, where you promote other mom business on your twitter feed, facebook status and on your pin boards in Pinterest.
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  4. Blog About It: Blogging is another free way of advertising (why do you think I try to write a blog a day?). It helps increase your SEO (if you are using your keywords) and it keeps your content fresh. Blogging also gives you an opportunity to talk about other mom products and businesses.
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  5. Blog Campaigns: I have written about them before (here and here), but blog campaigns are a very inexpensive way to get people talking about your product and to drive your SEO. If you don’t have time to run your own campaign, there are even services that will do it for you (RunMyBlogCampaign).
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  6. Honesty: Looking back at #1, be honest and share your success stories and horror stories. As you do this other will share with you and you all can learn from each other. These women are there to support you and vice versa. We all need honesty, whether its about a product design, packaging, marketing material, whatever the case may be, just be honest because lying by omission is still lying.
Hopefully some of those tips will help you out in your business. If you have any others to share, please feel free!
Blessings,
Common Cents Mama - Kids Belts - Toddler Belts inventor

 

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