Amazon, you won
“But, Jen (yes, Jen, I’ve taken over the blog today), what could be bad about a huge marketplace selling your product?” Well, the problem is that when someone sets up a storefront, they can call that storefront anything they want. It doesn’t necessarily have to be their legal business name. I know, that shouldn’t matter, right? But it does and I’ll tell you why.
We have always had a policy in place that controls how our retailers price our products. We offer a premium product and for the value of the brand, need it priced accordingly. Well, the vast majority of our stores adhere to our policy, but for about the last 6 to 9 months there has been a small handful of Amazon e-tailers who refuse to comply. On a normal basis, we would just stop selling our product to that e-tailer, but because they are anonymous on Amazon, it’s virtually impossible to find out who they are in “real” life.
Having those few e-tailer being able to sell our product cheaper, is not fair to our faithful e-tailers so we have had to drop that policy. In short, that may mean you will be able to pick up Dapper Snappers a bit cheaper, but that is also affecting that businesses bottom line. Businesses who have a smaller bottom line have to make adjustments in other areas. It’s not fair, but maybe that’s just business.
So, congratulations Amazon, you won.
Jen writing for