Blog Reviewers Do’s & Don’ts
I love Bloggers who do reviews. I am a firm believer in the power that comes from their voices. We have done several blog review campaigns for our Dapper Snappers kids belts and I would say that I have loved about 96% of them. Some have fallen short which prompted me to write a blog about how to write a successful blog review. Generally, we only do a blog review as a campaign, and not individual random blogs. However, if a blogger takes the time to research our product and contacts us and if the blog has good traffic, then it makes sense for us.
So, as a manufacturer of a product, I thought I would put together a list of do’s and don’ts for Bloggers who are contacting companies for a review:
- DON’T use a canned email. Be personal and at the very least, mention the name of the product. For sure don’t include a line that says, “I would love to promote your company and/or product”. Really? Please be specific.
- DO include your website with a link somewhere in your email. I know that one sounds like a no brainer, but we have had some who haven’t.
- DO proofread your email. Ok, I know I am no literary scholar (is that an actual thing?) and I have typos in my blogs, but when you are pitching a company, just take the extra two minutes to make sure your email reads well and makes sense. Here is an example of a sentence that needs some work, “I am growing my blog as much as possible with followers, so with that being said I would love to review one of your products of choice or something that you had in mind vise versa.”
- DO a mini review when pitching the company. Explain why you feel the product is a good fit for your blog. “I have a tall skinny 3 year old who needs a belt, but I’m afraid that it will get in the way of potty training, so I would love to see if Dapper Snappers is the answer I’m looking for to solve this problem.” Show the company that you know about their product.
- DON’T underestimate the power of your stats. Prior to choosing a blogger, we look at site stats, Alexa rating, Facebook fans, Twitter followers, etc. Companies are in this for the exposure and they are most likely going to choose bloggers with great numbers. I know that’s not fair to newer, smaller bloggers, but we also have to get the most bang for our buck (sending samples out does actually cost us).
Good luck when pitching that company for reviews, I hope this helps!