Archive for the ‘Tuesday: Business’ Category

7 Tips for Running a Successful Blog Campaign

Tuesday, February 21, 2012 @ 10:02 PM
posted by mrscaz

The one thing that I have found since starting the kids belts business is that advertising is expensive and it’s very hard to track the ROI (Return on Investment). I used to do Google Adwords. Really it was a waste of money. We weren’t getting any more sales than without it. The difference came in running blog campaigns.

Did you know that only 27% of searchers will even click on a Pay Per Click ad? The others look at organic searches and don’t pay any attention to the ads. I know. I’m one of them. So then you have to look at how many of that 27% actually translate into sales. Do the math. What are your keywords? How many people are searching for those keywords? What is 27% of that number? Of that number, how many will buy? (Hint: don’t think optimistically. Be realistic.) Word of mouth is still some of the best advertising out there. Blog campaigns work, at least they have for me and Dapper Snappers.

7 Tips for Running a Successful Blog Campaign:

  1. Go Where They Go I’m sure there are sites similar, but I have always used Tomoson to run my blog campaigns. I really like it because, well, it’s free. But on top of that it’s a place that brings bloggers and promoters together. You don’t have to spend hours searching out bloggers. You can set up your campaign and the bloggers come to you. Tomoson will even do the initial vetting for you based on your criteria. You then have the opportunity to approve or deny the bloggers who have applied. Once approved, you send them the product.
  2. DON’T PAY You should never have to pay for a review. There are tons (literally tons) of bloggers out there who will review your product just for receiving a sample and maybe offering to give them a prize so they can offer a contest for their readers. I remember the first review I ever had done for Dapper Snappers was with 5 Minutes for Mom. That review cost me $50 and while it was a good review, Dapper Snappers was in its infancy and $50 was hard to come by for us. When I told other mompreneurs about it, they all looked at me like I was crazy for paying for a review. But hey, at the time there were no instruction manuals (still aren’t I guess, that’s why we share our stories!)
  3. Research Once you have set up a campaign in Tomoson (or whichever site you choose) be sure to research the bloggers who have applied. While it is nice that you have a deluge of bloggers wanting to review your product, some of them may not be a natural fit. We have 3 main criteria that we look at before we research them further; 500,000 Alexia Rating or lower, 500 Facebook Fans, 1,000 Twitter Followers (we even look at the ratio of how many followers they have versus the amount of people they follow). Yes, we look at numbers (gasp!). While we don’t expect immediate sales from blog reviews, we do want viewers (helps with brand awareness) and SEO boosts. There was a recent blog post that asked “Are Corporations Killing Mom Bloggers?” The blog states that when corporations rule out the smaller bloggers because of numbers that they are missing out. While that might be true to a certain extent, as a blogger and a corporation, we not only want SEO with link backs, but we want readers as well. We just want the best for our company.
    Once they have met those criteria, we have then take a closer look at their blog. Are they well spoken? Do they use actual photos of the product in use or the stock photos that were provided? In past reviews, did they write more than 3 lines about the product? Is your product a good fit for their site? Do their readers fit your demographics? All of those questions will lead you to how a review of your product will look on their site.
  4. Give the “Key” Word Everyone with a website has certain “key” words that people use to find their product. For example our big one is “kids belts.” To utilize this group of key words, we need them hyper-linked back to our site. Choose words that fit your product and focus on pushing those words to your site (even in your own blog). If your product is baby socks, then use something as generic as “baby socks” as your key words because chances are, that’s how people will find you on a search engine. When you set up the criteria for your blog campaign in Tomoson, require them to use at least one set of key words in their review.
  5. Follow Up This is a big one. Just because a blogger has agreed to review your product does not mean that they will hop right to it (some will, mind you, but some won’t). They are people too! Life sometimes gets in the way and some of them may need a gentle reminder. And if their review is lacking, by all means tell them so they can fix it. Make sure they’ve stuck to their end of the bargain.
  6. Go for the Gold (Customer Service) Make sure that you are timely in not only sending out the samples to them, but if you have offered a prize for a contest, be sure to get that out quickly as well. Remember, this person is reviewing for a living. You especially want to handle them and their readers with kid gloves. (Customer service should be key regardless, but you know what I mean!)
  7. Be Prepared (to NOT be reviewed) I know that sounds crazy. They applied to review or even contacted you to review your product. You sent them the sample and then…. well, nothing. No replies to emails, no returned phone calls. They just fall off the edge of the earth and you “gifted” them your product. Don’t get discouraged. It happens to the best of us. We have been left hanging by a local newspaper (Orlando Sentinel Moms at Work), Daily Candy, and Chesapeake Family. You will also get double dippers. A Blogger who reviewed your product in the past and then they hit you up and want to review them again. We have had more than a few of those, proceed with caution.

There you have it, my tips for running a blog campaign. It may seem a little tedious, but in my opinion, it has the best return on investment. It doesn’t cost much (cost of product and shipping) and it gets your name out there. I read somewhere (I can’t remember where, of course) that it takes the consumer an average of 17 times hearing/reading/seeing a name brand to build enough trust in the brand to purchase it. What can it hurt to get bloggers to help you out with that?

Blessings,

Common Cents Mama - Kids Belts - Toddler Belts inventor

5 Tips to Writing a Successful Blog Review

Tuesday, February 7, 2012 @ 04:02 PM
posted by mrscaz

About once a quarter or so, we do a blog campaign for our various kids belts or adult belts. There are a couple of reasons for this; one is to increase brand awareness and the other is to help with SEO (Search Engine Optimization). Plus, it is nice to hear what people have to say about our products. We have done about 6 blog campaigns so far and one thing I have noticed is that blog reviews range from one end of the spectrum to the other. There are great reviewers out there that take the time to really use the product and go into detail what they think about it and then there are others who write two lines and then copy and paste text from our website and that’s it.

As a manufacturer, I thought I would share with you what I like to see in a blog review of my product (I’m pretty sure other manufacturers feel similar).

  1. First and foremost, mention the brand name and the specific product you are reviewing. I know that sounds like common sense, but you’d be surprised. It doesn’t have to be in the first sentence, but early on in the post would be good.
  2. Include at least one (preferably more) picture of the product. Ideally, we would love to see you (or whoever the product is for) actually using the product instead of using our stock photos. Your readers know you and trust you and when they see you using it, it puts more value to your post.
  3. Be honest about the product and tell your readers what you think. We want to hear what you thought of the product. Is it user friendly? Are there enough choices? Would you recommend it? Does it do what it’s supposed to do? The more detail you give, the better, and a “how to use” would be fantastic!
  4. If we have provided you with keywords to link back to our site, please use them. SEO is very important to us and our website. That is one of the main reasons we do blog campaigns. One link back will do, but 2 or more is great, too.
  5. Tell your readers where they can purchase the products (use the coupon codes we provide you with, readers love savings!) with a link to the website. Take the guess work out of it for them and make it as easy as possible for them to find the product.

I know those seem really simple, but it seems like there are some bloggers (not all mind you, I’m not making a sweeping accusation here) out there that do it just for the free product and do the bare minimum for the review. As a business owner, I do go back and read every review that is written for Dapper Snappers. It’s important to me to get the feed back as well as have our brand be represented as professional as possible.

Bloggers and businesses have a symbiotic relationship. We need each other. The blogger wants more followers so they can get big time advertisers (or a few other ways to make money blogging but still follower dependent for best results) to supplement their income. The business needs an affordable way to get their products in front of their target audience and get better SEO.

To achieve success on both parts, the business sends the blogger free product and (usually) allows the blogger to run a contest for more free product. The business absorbs the cost of at least 2 products and the separate shipping for each. If they are like us, they may also offer a coupon code, which sucks up even more of the profits. The blogger gets free product and more followers in exchange for writing the review post.
There is still a lot of debate about who’s using whom and some have even gone as far as to ask Are Corporations Killing Mom Bloggers? But that is a post for next Tuesday: Business when we will be discussing tips on how to vet bloggers for successful product campaigns.

There is no doubt that our success is mostly due to great reviews from mom bloggers (a good product helps too). We wouldn’t be where we are without them. That being said, we get exploited by at least 1/3 of bloggers we employ. This doesn’t even include the bloggers that received free product but never bothered to write the review. That’s not going to keep us from continuing blogger relations. It just makes us more picky.

That’s just my two cents from the perspective of the business owner.

Blessings,

Common Cents Mama - Kids Belts - Toddler Belts inventor

Retailer Spotlight – Once Upon A Child

Tuesday, January 31, 2012 @ 09:01 AM
posted by mrscaz

I can not say enough how much I love and appreciate all of our kids belts retailers out there. We have some pretty amazing stores that love Dapper Snappers!

This month we are taking a moment to spotlight one of our very faithful retailers who also happen to be a franchise. There may even be one near you, you can find out by visiting the store locator.

We love Once Upon A Child Stores!

Once Upon A Child buys and sells gently used kids clothing, toys and baby gear offering you the opportunity to recycle your children’s nearly new items and get paid on the spot.

At Once Upon A Child you’ll find a huge selection of gently used kids clothing, toys, furniture and equipment at up to 70% off retail! They are not your typical secondhand store. The items they buy and sell are next to new, good quality, clean and have been checked for safety standards.

Once Upon A Child was started in 1985 in Perrysburg, OH. In 1992, Winmark Corporation acquired the rights to the franchise. Currently there are 247 stores in the US and Canada. Once Upon A Child is the largest kids resale franchise in North America and all the stores are individually owned and operated. Most of their franchisees are moms or dads who were customers first and have now made a career bringing this unique retail store to their community.

Visit their web site at www.onceuponachild.com for more information or to find a store.

Blessings,

Common Cents Mama - Kids Belts - Toddler Belts inventor

Are you smoking crack?

I usually try to keep my opinions to myself. As I’ve said before, I can’t always say what I want to say. But after the first communication from ABC Expo after the flop that was the 2011 Louisville ABC Expo, I just can’t help myself… (I’m just going to apologize for this extremely long and cranky post upfront.) Also, I started this post 2 months ago. Sometimes it just takes a couple months to get it all down.

We attended a recent trade show, one that used to be the largest in the juvenile industry, All Baby & Children Kids Expo. The trip didn’t get started off on the right foot. I don’t blame the trade show for that. My stupid ticket didn’t help. Other not-so-fun stuff happened… Upon unloading our trade show stuff from the trailer, after we got the cart loaded with 400 lbs of stands, product, and marketing collateral, the caster on one of the wheels broke in half. How did this happen??? Just our Kentucky luck I guess.

broken caster wheel

My list of complaints is long, especially when it comes to Fern, the company hired by ABC to be in charge of setting up everything from carpets to electricity to food services. They had to be one of the worst companies I’ve ever had to deal with.

  • They left everything a mess after they set up and didn’t clean up after themselves. They didn’t bother to vacuum any of the carpeting they laid down.Our poor neighbors had the whole border of their flooring torn up because the Fern staff felt they couldn’t possibly lift it up out of their way, but instead threw pieces of it all over the booth.
  • Their idea of an apology for leaving a mess all over our booth, as well as many others, was to tell us that we didn’t ask them to clean up after themselves. If we wanted them to do that, we would have to pay $200 extra…per day! I have a hard time believing that it would take that long to vacuum a 20×10 carpet that was 30% covered in furniture. But hey, they’re better than the GES staff we had to deal with in Vegas, right? WRONG!!! The guy in charge said that since I was so unhappy about the mess they left, they would vacuum our booth every morning of the show free of charge. And then they didn’t do it. You all know how I feel about poor customer service.
  • They didn’t offer empty bin service (this is for empty boxes to be saved and repacked after the show) without outrageous storage fees. So much for Fern being cost effective because they are non-union.
  • The carpets didn’t match. We counted 5 different colors of blue carpeting in our area, all smushed together like some bad patchwork quilt. It looked horribly unprofessional. And it stunk. Badly.
  • Power cords were run arbitrarily under carpets. We had the privilege of having the center of our booth host a spiderweb of power cords under our carpet to share with everyone else in our row and could do nothing about it. We did our best to lay the lines flat and close together (after pulling the carpet back up) so that there would be less to trip on. Then we had to arrange our booth so that the lump under the carpet wasn’t so obvious, and so no one would trip on it.
  • We were offered a great way to save money on parking so we could come and go as we pleased. Instead of paying $8 every time we parked our car (not per day, but per parking), a 24 hour expo parking pass was offered to exhibitors for $24. But the pass stopped selling 1/2 way through the first day. We don’t know if they ran out and couldn’t figure out how to print more, or if Fern was just being greedy. But we ended up paying way too much for parking!
  • The food was a joke. A really bad one. My quest started off with a desire for coffee. An hour wait in line was met with 2 elderly “baristas” who had no idea what they were doing. We jokingly decided along with some other customers that we were going to start a support group for the Survivors of Kentucky Grind. About the time that lunch time rolled around the lines for food were impossibly long. There were only a few places to get anything to eat on that first day. And what was really sad? They ran out of food! People were being turned away as they closed up shop. I waited 45 minutes in one line only to watch them put up a sign claiming they were sorry but they could not accept anything but cash. I guess their credit card readers decided to stop working. Those of us without cash were out of luck. We could leave the expo center, but we would have to pay another $8 to park again. The next day more food vendors showed up. Big trucks outside claimed you could have the best pork chop sandwich ever, or a “taco” salad (yeah, that isn’t what you think it is), or deluxe potato chips (like nachos with potato chips instead of tortilla chips). The food was awful and the prices were worse. For what they were charging, you could almost go out to eat and pay for parking all over again. For as much as it cost us for the booth and travel, should we really have to pay super-inflated county fair prices for something to eat?

Of course, not the fair expo people’s fault, but our hotel (one set up with ABC housing) was not a good experience. Normally I’m not picky about hotels. As long as they provide what they say they are going to, we are good to go.

  • The first night there, we had no air conditioning. So after a really long stressful day of setting up and getting our booth ready for the show, we spent our night tossing and turning and sweating. Mind you, we called the hotel management before we went to bed at 1 am to get someone to fix it. The poor night manager (on her 3rd night working for the hotel) had to put up with plenty of discontent, not just ours. She got our AC working again…for a short while. And then by 4 am it was hot again.
  • Lack of promised amenities. Where was the free wireless? Every day they would get it working and then a half hour later it was off again. The poor night manager had her hands full with this one as customers yelled at her for it not working when they got up in the morning, not like she had any control over it. Can you tell I really felt bad for her? Poor thing…
  • The continental breakfast was a whole lotta not good; much like salmonella looking for a place to propagate. I think I’ll take my chances with the county fair food at the expo.
  • Hubby would like me to also mention the total lack of water pressure to even have a decent shower, also not mentioned in the list of amenities.

That pretty much leaves me with what I know to be ABC’s fault directly.

      • I fault them for going for the lowest bidder and hiring Fern.
      • I also fault them for providing housing that not only did not meet standards, but was overpriced as well (and we were in one of the least expensive hotels).
      • They obviously did not know enough about Louisville (and neither did we until we spent time with a friend who lives there) to know that the expo and the hotel we stayed in, and really a 2 mile radius of the expo, is known to all as the “bad part of town.” Although I think maybe they did, but didn’t really care since they weren’t paying for the expo space anyway. Rumor has it that it was free the first year, but they are under contract to pay next year. Apparently Louisville, like every other city in the country, is struggling with jobs lost, housing foreclosures, and poverty. The more visitors they can get into the city, the more income is raised with overpriced lodging and food. Seems like a win-win for everyone except the exhibitors.
      • Uniformed police officers walked around the exhibit hall constantly. They didn’t make me feel safe. They actually put me on edge. I was waiting for a take-down or something crazy like that. What was up with the police presence? Well, just say hi to them and they will spend an hour in your booth telling you tales of thievery and deceit right there in our very own trade show. Ugh…
      • Ever been to a mall on a Monday morning? That was pretty much how the show felt the entire time. 54% of the people walking around were other exhibitors. Only 14% were actual buyers. Not sure how many of those were undercover police posing as buyers from Violet’s Playhouse. Yes, the uniformed police told us about the undercovers. Your secret is out!
      • The highlight of the trade show, the party/concert held for all exhibitors and buyers was very badly done. I spent so much time talking this thing up to so many people only to feel embarrassed and let down. You see, every year (when it was in Vegas) the party would have some stupid theme and an old decrepit band, whose members we all thought were long passed, would play the night away (well at least the 3 hours the party was on) while we ate and drank our fill from the free buffets and open bars. It was the one night that didn’t cost us anything except cab fair to get back to our hotels. What did Louisville have to offer?
            • Their cocktail and appetizer (don’t want to confuse them with a big word like Hors d’oeuvres) servers were completely unknowledgeable about what they were serving unless it was fried. Deep fried bacon on a stick? Umm…no thanks. My assistant Jen asked a server what kind of wine he had on his tray. His response was, “Char? Char nay? Char? Don? Um…uh…White wine.” Thank you master sommelier. The dinner served was marginally better than the expo fare. What’s that saying about lipstick on a pig?
            • And the open bar? Well, if you were at all late, you were screwed. They had the bar open for a total of 45 minutes and they ran out of Cabernet Sauvignon before I could get a second glass. As soon as they announced the closing of the bar, people crowded in droves around the bartenders and ordered as many drinks as they could carry back to the carpeted section they were sitting on.
            • Did I forget to mention to utter lack of tables and chairs? Yeah… Besides a couch and love seat, there was no furniture except high tables to stand at. Wanna sit? Cop a squat!
            • The concert was held in another part of the building, so really, no where near the food or drinks. And you could still drink after they closed the open bar if you wanted to pay an outrageous amount for small servings.
            • The concert, while well done for the price, was featuring KC and the Sunshine Band. KC is now a fat old guy that is trying desperately to hold on to his glory days but has to keep walking off stage for a rest (and probably an oxygen mask) between songs. I give him credit for trying. But no, KC, I don’t think you’re sexy. Just for fun, here’s a video clip from the show. The funniest part is around 6:28 when he’s trying to hide his butt crack.

The part that infuriates me the most about the whole thing? They sent out this press release:

ABC Kids Expo Completes First Louisville Show,

Looks to 10th Anniversary Celebration in 2012

The world’s largest juvenile products trade show reports on its 9th annual exposition at its new location at the Kentucky Exposition Center.

San Antonio, TX – All Baby & Child, Inc., the parent company and organizer of ABC Kids Expo®, has released a post-show statement regarding their ninth annual trade show, held for the first time at the Kentucky Exposition Center in Louisville, KY, on September 23 – 26, 2011.

Preliminary stats showed an overall decrease of about 2,200 after last year’s record-breaking attendance and a venue change for this year’s show. Retail buyers, mostly from the West Coast, were down by about 400. Final numbers are expected in the next few weeks.

Attendance figures from the Midwest and East Coast, media, government and special services were up from last year. Although slightly less than last year, the number of exhibitors was about 7% higher than at the 2009 show, and net square footage for exhibit space was 4% above the mean for the last three years.

“Most exhibitors we have talked with had good shows. Some indicated that the show was the best ever in terms of order writing and quality of buyer attendance,” according to Larry Schur, president of All Baby & Child, Inc. “We were very pleased to see that our international buyer attendance was the second highest in the event’s history, with 62 countries represented. Total event attendance was down from last year, but it is consistent with prior show years and understandable with the current economy and the number of retailers who have had to close their doors.”

He continues: “While we understand that some found it difficult to get to Louisville and there are always issues to be resolved in moving a show of this magnitude to a new city and a new venue with all new contract suppliers, the issues are easily remedied. We are pleased with the results of the show and the amount of orders it generated for our exhibitors. Retailers indicated that the layout of the show floor by category, all on a single level, made the show easily navigable and was the best in the history of the show.”

Virtually every significant manufacturer or distributor of products for infants and small children exhibits at this private industry event, showcasing their latest products, networking with established customers, and working to land new accounts from among the retailer attendees. Here are some of this year’s exhibitor comments:

As you can see, they are smoking some kind of marketing crack! I removed the comments because I know for a fact that it’s all crap. One of the quoted exhibitors told everyone how awful it was and then gave a glowing review to ABC. What a lot of hooey!

As if things hadn’t gone badly enough, my poor over-worked car decided that day 3 of the expo from hell was a good time to kick the bucket. We thought we had it figured out, but it wasn’t going to go anywhere without a major repair. When we finally had everything packed up and ready to go, we still had to stay one more day to get the car fixed. The radiator had to be replaced. All in all, the cost of the trip was more than if we had all taken first class flights to the trade show and had everything shipped. And we still didn’t make enough in sales to cover it.

Wanna know what makes me laugh about this all now? This recent press release from ABC Expo:

ABC Maintains Booth Pricing for 10th Year in a Row,

Announces Move Back to Las Vegas in 2013

San Antonio, TX – All Baby & Child, Inc. (ABC), the parent company and organizer of ABC Kids Expo®, is pleased to announce that it is maintaining booth pricing for its 2012 show at the Kentucky Exposition Center on October 14-17. ABC has not increased booth pricing for the ABC Kids Expo since its inception 10 years ago.

Floor space for the 2012 show is already 75% sold. Booth layouts will begin shortly after the first of the year. Once this is underway, major booth increases or decreases will be extremely difficult to accommodate. For that reason, early bird discounts will be forfeited for booth decreases of 25% or more after January 31, 2012.

The official deposit deadline for the 2012 show is January 31, 2012. JPMA members of record as of that date will receive an extension to March 1, 2012.

After careful review of feedback received from industry participants at the 2011 show, ABC is working closely with Louisville officials and vendors to address concerns for the 2012 event in Louisville, such as improved healthy food options and reduction in wait times, re-construction of the expo centers wifi system, and greater availability of restaurant options in the city on Sunday.

ABC is also pleased to announce that a move back to Las Vegas is planned for 2013 and is tentatively scheduled for October 15-18, 2013. Along with this announcement comes some great news for participating manufacturers. Exhibitors at the 2012 show will receive a $2-per-square-foot loyalty credit to use toward their 2013 booths of the same or larger size.

It is not too late to take advantage of this loyalty discount offer. Exhibitor registration is available online at www.theabcshow.com or by calling the ABC Hotline at (210) 691-4848.

Well ain’t that somethin? Seems they can’t just say everything was wonderful after all. When ABC goes back to Vegas, we will come back to ABC. In the meantime, plans are in the works to exhibit at KIDShow and ENK.

Value of a Dollar

Tuesday, December 13, 2011 @ 08:12 AM
posted by mrscaz

I think we have lost site of the value of a dollar. It seems like there are so many ways to waist money out there (small amounts at a time) that we are just throwing away money. I made a vow when we started the kids belts business that we wouldn’t borrow money to get it going. We would pay with cash or do without.

When I was growing up, my mom made me work for the things that I wanted. For example, when I was 14 there was a stereo that I wanted. I worked all summer babysitting and saved every penny so that I could get that stereo. I remember that it was $88 and at that time, that was a lot of money to a 14 year old. It had a record player (don’t you dare ask me what a record is) and a tape deck as well as a AM/FM radio. I was so excited to get it. Once I had all the money together, I bought it! It’s was totally worth it and I actually still had it right up to when we moved to Florida. I think I got my $88 worth.

It seems like now, with all of the technology and instant gratification out there, that we are willing to spend $0.99 on almost anything. Let’s take my iPhone App addiction as an example. We spend money to “purchase” Apps. If you actually think about it, it seems silly, I mean do we really need them? Speaking of Apps, boy have they go a racket going there. One of my new favorite Apps is Dream Zoo.

Basically, you build a zoo and care for the animals. However, to do cool stuff like to get more animals, make a bigger zoo or get food for the animals and such you have to “buy” them with coins. There are two ways to get coins; you can earn them (which is super time consuming) or you can purchase them (yes, purchase, like with real US currency). I have chosen to do the former realizing that the latter is a ridiculous waste of money (at least for me it is, no offense if you do this). Think about it though, that is an amazing way to make money. Sell fake coins, so people can buy bigger fake zoos so that they need to get more fake animals to fill said zoo thus needing to purchase more coins to buy said animals. It’s a vicious, but profitable circle.

Hmmm… Maybe I can create an App and sell fake Dapper Snappers…

Blessings,

Common Cents Mama - Kids Belts - Toddler Belts inventor

Where Dreams Come True?

Tuesday, November 29, 2011 @ 06:11 PM
posted by mrscaz

Let me preface this by saying, “I love Disney. My kids LOVE Disney. We have had annual passes all year and will most likely have them again next year.” Now, with all of that being said, lately there have been a few things that make me question what’s going on at the “Wonderful World of Disney”.

The last time the hubby and I took Bug and Super Dude to Disney’s Animal Kingdom, I really began to question their hiring practices. Disney is known for having amazingly helpful staff all of which are always courteous, but not lately. Hubby said it seemed as though they went to a bunch state park workers and threw them into a position! I have nothing against park employees, my point is just that it seems like they just put people there with no training on how to make visits like fairy tales!

I am also very disappointed that our Annual Passes (which don’t have blackout dates) are subject to additional costs for “special” events. So even though we paid a small fortune to get the passes, now we have to pay an additional $50 PER PERSON to go Mickey’s Very Scary Halloween? I just don’t see how that’s fair.

Then, yesterday, I was cyber-shopping online like a lot of you out there, picking out the cutest items for Bug and Super Dude on Disney’s website because they had a great sale. Oh look, Phineas & Ferb slippers for Super Dude! What!?! Out of stock! Well, shoot….

But ok, it happens. Look at those PJ’s for Bug! She’ll Love them! Darn, they have all of them but one, she’ll have to make due with 6 PJ’s instead of 7. Anyway, all in all I was excited with all of the stuff I ordered. That is, until this morning, when I got this email:

“Dear Disney Guest:

Thank you for your recent Disney order.

We are sorry to inform you that the following merchandise was not available at the time your order was filled.  You have not been billed for these items.  We apologize for any inconvenience or disappointment this may cause.”

Two more items weren’t available. Ok, why is it that they could tell me that the other items where out of stock, but not those? Even with our kids belts company, we have a handle on our inventory and make sure we fill the orders that come it. Disney is a HUGE company, shouldn’t they have that stuff down?

I don’t know, may be it’s just me and the disappointment I am still feeling from not being able to get those Phineas & Ferb slippers…. They were really cute!

Blessings,

Common Cents Mama - Kids Belts - Toddler Belts inventor

Black Friday/Cyber Monday Sales

Tuesday, November 22, 2011 @ 08:11 AM
posted by mrscaz

We want to extend a big “THANK YOU” to you for being a Dapper Snappers customer! We know there are tons of online stores and kids belts options out there for you and we can’t thank you enough for choosing us!

As a “Thank You” we are hosting some
Black Friday/Cyber Monday Sales!

Read on for Details….

30% Off Your Purchase!!!

That’s RIGHT 30% off Your Purchase at DapperSnappers.com!

I know what you are thinking… what’s the catch? Well, NO CATCH!!! No spending requirements, no signing your life away, no strings attached. Ok, maybe one string, you have to make a purchase to get the discount. I know, I know, we are so strict with our rules…

Here’s your 30% off coupon code, BF30OFF,
just put that in the coupon code box!

All that being said, this offer can’t be combined with any other coupon codes and can’t be used on gift certificates. Coupon code is good starting on Nov. 25, 2011 and ends Nov. 28, 2011.

$25 Gift Certificate for ONLY $20!!

Get an Extra $5 for FREE on Your DapperSnapper.com Gift Certificate

When you purchase a $20 gift certificate for yourself or for a friend and we will make that a $25 gift certificate for no additional fee! YAY!

This is great for holiday shopping! Spread the Dapper Snappers love!

Here is your coupon code for this offer, GC5OFF,
just put it in the coupon code box!
Valid for gift certificates only and can not be combined with any other offer or coupon code. Coupon code is good starting on Nov. 25, 2011 and ends Nov. 28, 2011.
Want More Coupons and Specials?

Follow us on Facebook & Twitter!

We have 2,000+ fans on Facebook and on Twitter! They are all made aware of sales and offers before everyone else AND sometimes they get sales and offers only for them!

Following Dapper Snappers has it’s benefits!

Twitter: http://twitter.com/#!/dappersnappers
Facebook: http://www.facebook.com/DapperSnapperFans

Thank you and enjoy your discounts and free stuff!!PS… Forward this on to your friends and share the wealth!

Blessings,


Common Cents Mama - Kids Belts - Toddler Belts inventor

Dapper Snapper News
Black Friday thru Cyber Monday SALE!
Toddler Tech USA
In This Issue
30% Off
$5 FREE
Specials
Products
Toddler BeltsToddler Belts

Big Kids Girls Belts

Quick Links
THANK YOU!!!
We want to extend a big “THANK YOU” to you for being a Dapper Snappers customer! We know there are tons of online stores and options out there for you and we can’t thank you enough for choosing us!

As a “Thank You” we are hosting some
Black Friday/Cyber Monday Sales!

Read on for Details….

30% Off Your Purchase!!!

That’s RIGHT 30% off Your Purchase!

I know what you are thinking… what’s the catch? Well, NO CATCH!!! No spending requirements, no signing your life away, no strings attached. Ok, maybe one string, you have to make a purchase to get the discount. I know, I know, we are so strict with our rules…

Here’s your 30% off coupon code, BF30OFF,
just put that in the coupon code box!

All that being said, this offer can’t be combined with any other coupon codes and can’t be used on gift certificates. Coupon code is good starting on Nov. 25, 2011 and ends Nov. 28, 2011.

$25 Gift Certificate for ONLY $20!!

Get an Extra $5 for FREE

When you purchase a $20 gift certificate for yourself or for a friend and we will make that a $25 gift certificate for no additional fee! YAY!

This is great for holiday shopping! Spread the Dapper Snappers love!

Here is your coupon code for this offer, GC5OFF,
just put it in the coupon code box!
Valid for gift certificates only and can not be combined with any other offer or coupon code. Coupon code is good starting on Nov. 25, 2011 and ends Nov. 28, 2011.

Want More Coupons and Specials?

Follow us on Facebook & Twitter!

We have 2,000+ fans on Facebook and on Twitter! They are all made aware of sales and offers before everyone else AND sometimes they get sales and offers only for them!

Following Dapper Snappers has it’s benefits!

Twitter: http://twitter.com/#!/dappersnappers
Facebook: http://www.facebook.com/DapperSnapperFans

Thank you and enjoy your discounts and free stuff!!

PS… Forward this on to your friends and share the wealth!

Sincerely,

Jen Rodgers
Toddler Tech USA

The Coke of Many Flavors

Tuesday, November 15, 2011 @ 12:11 PM
posted by mrscaz

I have to say that the people at Coca Cola are geniuses. I came across the coolest thing since Dapper Snapper kids belts the other day.

The hubby and I went to lunch at a local burger joint last week and when we ordered, they handed us our order number and our empty cups and pointed us in the direction of the soda fountain. Their new, very large, very sleek, and very cool soda fountain. When we saw it, I think I heard a small choir of cherubs singing “Aaahhhh aaahahhah”. It was that amazing.

Now, I am old enough to have seen the many changes and faces of soda fountains over the years (but not old enough to remember Soda Jerks, thank you) and they have come leaps and bounds over where they started. I remember when our choices at one were Coke, Sprite or Orange (orange was never cool enough to have it’s own name, just orange). Yes, kiddos, we were mighty limited, but we thought it was pretty nifty at the time.

Look at that… sweet, huh? “Memories…. like the corners of my mind… misty water colored memories…” Ahem.. Excuse me, I was caught up in nostalgia.

Meanwhile, back at the burger joint, there it was, the Coke Freestyle. It was pretty amazing in that there are over 100 different flavor combinations. That brings a whole new meaning to “Fountain Suicides” that we did as kids. You know where you got a little bit of every flavor in the machine (you could be there all day trying that with this one, and that’s only if you could find a giant to steal a cup from). Aside from all of the flavors, this machine looks pretty cool too, like something out of the future…

Impressive, huh? I thought so, but maybe that’s just me. Anyway, this got me to thinking… Dapper Snappers Freestyle. You know you could mix colors, scents and flavors… Ok, maybe not flavors, the kids shouldn’t be eating their belts, but scents?? Maybe, like the old scratch and sniff stickers? Oh, wait…. nevermind, again, probably not a good idea to have kids scratching their belts and asking other kids to sniff them.

Blessings,

Common Cents Mama - Kids Belts - Toddler Belts inventor

It’s Official… We’re Awesome!

Tuesday, November 8, 2011 @ 01:11 PM
posted by mrscaz

Toddler Tech USA Wins Red Tricycle’s Totally Awesome Award

Toddler Tech USA takes home the Totally Awesome Toddler Years Must Haves Award.

Port Orange, FL November 8, 2011 – Toddler Tech USA, a mom-owned company, won the Red Tricycle’s Totally Awesome Toddler Years Must Haves Award for their Dapper Snappers Original Toddler Belts. “We were thrilled to hear that we won this award because it is an award that was determined by votes from the public. It means so much to us to know that so many people took the time to participate and vote!” Michelle Cazella, Owner, Toddler Tech USA.

Throughout the month of October, Red Tricycle, a west-coast based website that offer ideas for cool things to see, eat, make and do with kids locally, hosted the Totally Awesome Awards which was presented by Giggle. Red Tricycle asked readers to nominate and vote for the most awesome mom, baby and kid-related businesses around. Over 142,000 individuals participated by voting for their favorite items. Toddler Tech USA was nominated for their kids belts and was crowned as Totally Awesome. “We couldn’t be happier with the exposure that the Red Tricycle Awards has brought to the Dapper Snappers brand.” said Cazella.

In addition to their original Dapper Snapper Toddler belts, Toddler Tech USA also distributes Big Kids Belts, Dapper Snappers for Moms, Mitten Clips, Add on Clips and multi-packs of the Dapper Snappers Toddler Belts. For more information about Toddler Tech USA and to view their whole line of products visit, http://dappersnappers.com.

———-

I’d like to thank the Academy… but seriously, you know what this means, right?? “You like me… you really, really like me!”

Blessings,

Common Cents Mama - Kids Belts - Toddler Belts inventor

Customer Service is… NOT Dead!

Tuesday, November 1, 2011 @ 01:11 PM
posted by mrscaz

Believe it or not, customer service is not dead! At least not here in the land of Dapper Snappers kids belts. I have always been a firm believer that customer service can make or break a small company.

What made me think of this was a comment on our Facebook page this morning (YAY! I love our customers!):

I know, I know there are all of these big companies out there that continue to get bigger and richer all the while losing the customer service aspect, but that’s not us. I’m pretty sure that no matter how big we get, our customers (whether they are retail stores or individuals) will always be number one for us.

You would think that we should be able to look up to bigger companies as an example, but on a recent trip to Target, I realized that might not be the case. A friend had bought Super Dude a new outfit as a gift only it was too small, so we had to return it. The teller at Target explained that she couldn’t return it without a receipt. I proceeded to explain to her that it was a gift and the gracious giver had not provided me with a receipt. She replied, “I’m sorry, I have to have a receipt.” Now the outfit we were returning had all of the original tags and totaled (with tax) $17.57, so it’s not like I had slipped an iPod under my coat and was now trying to return it. I will say that eventually (after about 5 minutes), she said “Well, I can’t give you cash, I’d have to put it on a gift card.” Um… ok, why didn’t you say that in the first place? I’m fine with a gift card.In fact, if you would have said that to start with, we could have bypassed this whole conversation!

Now, Kohls on the other hand, has always had amazing customer service. I don’t think I could think of a complaint. I have also heard nothing but great things about Zappos. I’m pretty sure that they are known for their customer service. In fact, when I typed the words “customer service” into a Google image search, Zappos’ logo popped up.

I expect all of  you to hold me accountable to this, so if you ever call or email or fax or send a telegraph or Morse code and we don’t respond promptly, please let me know!

Blessings,

Common Cents Mama - Kids Belts - Toddler Belts inventor