Close Only Counts…
I had the opportunity to play horseshoes for the first time this weekend. Oh, glorious horseshoes, where have you been all my life? We had a blast! Mind you, I wasn’t very good (no beginners luck for me) but I still had fun and even made a ringer! This got me to thinking (dangerous, I know) about the saying, “close only counts in horseshoes and hand grenades.” I immediately related this to business, of course, and started thinking lately that too many companies have been applying this motto to their business plans. It seems like more and more companies are just getting by, because that works for them. The aren’t aiming for the “ringer” they are aiming to get close to the mark.
We take our kids belts business very seriously. We are always looking for ways to stand out and be noticed. Whether it’s for our amazing quality product, Dapper Snappers, or our outstanding customer service, we are always aiming for the “ringer”.
Think about it, when was the last time that you had an amazing experience somewhere? Anywhere, a grocery store, a restaurant, a theme park, a theater, some place that you would rave about to your friends? It’s harder than you think because it seems like everyone is striving for mediocre. They feel like they took your order, brought your food and drinks and then brought your ticket, isn’t that enough?
There is a small local coffee shop here that I love and I feel like they are still doing things right. They greet you when you come in, and make you feel welcome. They are not opposed to small talk (but they also don’t hover at your table unloading about their day) and if you order a coffee and feel like it’s not right, they will remake it, no questions asked. They are aiming for the ringer. “Close” is not good enough for them and it shouldn’t be for us either as consumers.
As the economy has gotten worse, you would think that service and quality would get better. People are having to be pickier with where they spend their dollars. I for one, want to make sure that when someone purchases a Dapper Snapper, that they feel like they got way more than their money’s worth. Shouldn’t all companies feel that way?