Have you ever been seduced by a product or service only to find out that the fine print is ridiculous and negates any good qualities the product or service may have had? The only fine print that our kids belts have is “Dapper Snappers are cool, you know you’ll love them,” and I’m pretty sure a truer statement has never been written.
While watching some recorded TV the other day, we paused it to take a snack break and when I came back, this is what I saw…
It was one of those shampoo commercials for Garnier Fructis. You know the ones I am talking about, they claim that their products will take your hair from a frizz ball to super sleek and shiny. They also claim it’s the best stuff compared to all other hair products… blah blah blah.
Then, something caught my eye while I was waiting for hubby to rejoin me from his snack procuring mission. I got a little closer to the TV and actually read the fine print on the bottom of the screen.
Do you see that? It says “In a frizz test using Garnier Fructis Sleek & Shine System of Shampoo Conditioner and Anti-Frizz Serum vs. a non-conditioning shampoo.” Uhhhh…. ok…. Does that make sense? Shouldn’t they be comparing like products? That’s kind of like putting an average Joe off the street in the ring with a prize winning MMA fighter and when the MMA fighter wins, bragging about it. I mean really did the average Joe have a chance to begin with?
I’m pretty sure I could shampoo with just about ANY conditioning shampoo out there and have my hair look better than if I used a non-conditioning shampoo. I guess they do it so they can say that did a trial and it worked regardless of what they are comparing it too and we (as the general consuming public) would never know the difference. Mainly because the “fine print” is so fine, but also because of the length of time it’s on the screen. Yes, curiosity got the better of me and I timed it.
I guess I get disgruntled because we pride ourselves on having a quality product that we know is great and we don’t have to resort to slight of hand to get people to purchase it. It speaks for itself.
Here’s to reading the fine print!
PS. Speaking of fine print, did you realize that the fine print on a can of tuna has an allergy warning that says “May contain fish”, ummm, I hope so? That’s kind of why I bought it. Also, a can of honey roasted peanuts has an allergy warning that it contains peanuts. Wow… that’s it, just wow…