It’s Not What You Think…
I’ve been thinking about this the past week and I found myself torn between the current title and “Do you want to make money or do you want to be famous?” Because really, in this mamapreneur world, you have to choose. There are so many fallacies when it comes to bringing a product to market and “Making it Big” that it’s hard to see know what’s truth. While everyone’s reality may be different, our dreams are somehow all the same. Raise your hand if you wanted to be on Oprah? Ellen? Shark Tank? What about having your product sold in the big box stores like Target or Walmart? Or even Walgreens?
Well, unless you have enormous financial backing, chances are that just ain’t gonna happen. And if you do reach that big goal? Be prepared to spend all your hard-earned moolah on keeping your brand in those stores. There is no money in selling to big box stores unless you have the finances to back it up. We don’t have that kind of money just sitting around the kids belts. We don’t have a money tree in our back yard.
But there is the misconception that we do. Spending almost 4 years now pushing the Dapper Snappers brand name to every blog and boutique that would have us has done wonders for sales. But we aren’t millionaires. We aren’t even hundredaires. Just the other day, my car (which had been steadily nose-diving in performance for months) broke down on the side of the road. Permanently. Kaput. Done. The end.
My first thought? “How is it that we have a successful business, but no extra money to repair or replace my car?” Because it takes money to stay open. There are employees to pay (they get really grumpy if you don’t), materials to keep stocked up, bills to pay, so on and so on. It seems like the bigger we get, the faster the revolving door spins…
I’m not trying to talk you out of trying, I promise you, I wouldn’t change a thing. While unexpected emergencies catch us off guard, this business still provides me with tons of flexibility to be a part of my children’s lives. Besides, I love these silly pieces of elastic with snaps.