One of my key marketing strategies is SEO. I am always working on increasing (or reducing, really) our Alexa rating (if you want, you could write up a rave review for us… hee hee shameless plug!). A result of constantly working on this is that I get to see what keywords people use that bring them to our website.
Now, the keywords that I’m working tirelessly on are kids belts, that would be why you always see that phrase linked to our site in my blogs. Well, as much as I drive those keywords home, do you know what the number one keyword is that brings people here in an organic search? No, it’s not “awesome” or “amazing” (though it should be) and as much as I hate to admit it, it’s not even “kids belts”.
Are you ready for this…
Wait for it….
Wait for it….
Wagon? Yea, wagon, that’s what I thought, too. That doesn’t make sense! I mean, really all the time and energy I spend on “kids belts” and the word wagon brings people here?
Where did that even come from? Well, I did some research and in January of 2011, I wrote a blog post titled, “Back on the Blogging Wagon” where I used the above picture of a wagon to illustrate my point. Turns out that was the best thing I could do to get people to our site. Although, I am sure that they are sorely disappointed to find out that we do not, in fact, sell wagons.
I was thinking about it though, maybe we can incorporate the word wagon into our tagline… “Dapper Snappers… the wagon of the belt world” or “Dapper Snappers get you wagon” (get it, wagon=wagging) ok that last one was a stretch.
Do you have any creative ways to use the word “wagon” in our tag line? I’d so love to hear them, this could be hilarious!