Posts Tagged ‘keyword’

Run My Blog Campaign Review

Thursday, March 29, 2012 @ 08:03 AM
posted by mrscaz

In my search for ways to increase SEO and brand awareness using keywords, I have found that one of the best (inexpensive) ways to do this is though a Blog Review Campaign. I have blogged about it before (here, here & here), and while I love the results, I have found that they require a great deal of work. Seeking out bloggers, researching bloggers, following up, policing the reviews and so on, an average 15 blogger campaign can take up to 25 to 30 hours of my time. I’m not sure about you, but I have other pressing matters at the kids belts factory than to sit online for 25 to 30 hours stalking bloggers for a blog review campaign.

That’s why I was thrilled to find RunMyBlogCampaign.

This company does all of the leg work for me. All I had to do was choose the number of bloggers I wanted, supply some product pictures and approve the copy. Also, some of the packages that they offer even include sending the samples and prizes out for you for no extra charge (depending on the size and weight of your product). The blog review campaigns that I have done with them have been the best and easiest by far.

The really great part is that when they were running the campaigns, traffic to our retail site increased and we definitely saw an increase in sales. I can’t say for sure that they came directly from the bloggers themselves, but I know it’s because they found us easier through a search on Google because we were now listed on page one thanks to the keyword links!

I loved the fact that they searched out bloggers that were a good fit for Dapper Snappers and didn’t just choose the first 30 bloggers that applied. They really took the time to pick bloggers that had children in the right age range and whose social media numbers and site ratings were great. They also researched past reviews that those bloggers had written for other products and if their past reviews weren’t up to snuff, RMBC didn’t choose them

I highly recommend RunMyBlogCampaign for your next blog review campaign. I promise you won’t regret it (and you’ll never do a blog review campaign on your own again)!

Blessings,

Common Cents Mama - Kids Belts - Toddler Belts inventor

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Random Keywords

Friday, March 23, 2012 @ 11:03 AM
posted by mrscaz

One of my key marketing strategies is SEO. I am always working on increasing (or reducing, really) our Alexa rating (if you want, you could write up a rave review for us… hee hee shameless plug!). A result of constantly working on this is that I get to see what keywords people use that bring them to our website.

Now, the keywords that I’m working tirelessly on are kids belts, that would be why you always see that phrase linked to our site in my blogs. Well, as much as I drive those keywords home, do you know what the number one keyword is that brings people here in an organic search? No, it’s not “awesome” or “amazing” (though it should be) and as much as I hate to admit it, it’s not even “kids belts”.

Are you ready for this…

Wait for it….

Wait for it….

It’s….

WAGON!

Back on the Blog Wagon

Wagon? Yea, wagon, that’s what I thought, too. That doesn’t make sense! I mean, really all the time and energy I spend on “kids belts” and the word wagon brings people here?

Where did that even come from? Well, I did some research and in January of 2011, I wrote a blog post titled, “Back on the Blogging Wagon” where I used the above picture of a wagon to illustrate my point.  Turns out that was the best thing I could do to get people to our site. Although, I am sure that they are sorely disappointed to find out that we do not, in fact, sell wagons.

I was thinking about it though, maybe we can incorporate the word wagon into our tagline… “Dapper Snappers… the wagon of the belt world” or “Dapper Snappers get you wagon” (get it, wagon=wagging) ok that last one was a stretch.

Do you have any creative ways to use the word “wagon” in our tag line? I’d so love to hear them, this could be hilarious!

Blessings,

Common Cents Mama - Kids Belts - Toddler Belts inventor

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